Back to the Basics
branding
web design
digital & print design
social media
event curation
photography
Founder, Creative Director & Experiential Design
After identifying a growing cultural shift toward self-sufficiency and communal learning, I founded Back to the Basics.
The purpose was to bridge the gap between traditional homesteading skills and modern wellness.
The result: I created a curated, high-vibe entry point for a new wave of homesteaders in the Finger Lakes region.
12 events produced over a 10 month period.
Experiential Design
Homesteading Workshops:
Curated expert-led sessions on emergency prep, herbalism, sustainable food systems, and nature-based crafts.Curation of Local Vendors
Partnered with local farms and indie vendors to provide a marketplace for practical, high-quality goods.Nourishing Food
Sourced a new local organic, seed-oil free food truck. Helped curate the menu with seasonal ingredients sourced directly from small Finger Lakes farms.
Brand Strategy
Brand Identity:
Developed a "modern rustic" visual system that feels both grounded and premium.Creative Direction:
Oversaw the end-to-end aesthetic of the event series, from digital marketing to physical environmental design.Performance Marketing: Managed cross-channel Meta ad campaigns, optimizing creative for high-conversion event registration and audience growth.
Brand Identity System
