With over a decade of experience in surface design and product development, I’ve moved goods into Tier 1 retail for brands like Michaels and JOANN.

I understand the balance between artistic expression and commercial scalability because I’ve lived it.

In 2021, I founded Midnight Magic Design Studio to explore story-driven branding. My first release, Midnight City Tarot, was fully funded in 24 hours. It’s stocked in stores from Brooklyn to Asia.

Most recently, I developed Back to the Basics, a wellness and lifestyle brand and event series. I produced events over the course of a year featuring educational programming, organic seasonal food and local homesteading vendors.

By creating curated entry points for a new generation of practitioners, I’ve mastered the art of building brand loyalty through tactile, real-world engagement.

I continue to partner with global retailers to develop trend-forward surface design and product collections, ensuring my strategic work is always based in current market manufacturing and retail realities.