In-House NYC Design Background

I bring over 15 years of professional experience with a focus on art direction for consumer goods, team leadership and design operations for NYC-based wholesalers.

I’m well-versed in implementing systems that allow teams to translate trends into commercial products for nationwide clients.

Where I really shine is creating a safe structure for creative teams to feel inspired while directing brand strategy that drives e-commerce growth.

Founder Experience

I've built and commercialized my own independent product line from the ground up, combining immersive storytelling with proven sales conversion to drive $135k+ in top-line revenue.

I understand the power of storytelling and how to build an engaged and loyal customer base.

Client Work

My founder experience opened the doors to client-based work. I’ve developed comprehensive visual identities for boutique clients, specializing in the intersection of lifestyle and wellness.