Mass-Market Surface Design:
New York City In-House Experience
Designed and managed the development of home decor product collections for Tier-1 retail accounts as a player-coach in Manhattan.
Hand-Illustrated D2C Product Line: Scaling from zero to $135k.
Midnight City Tarot tells the story of moving to New York City with just a carry-on a dream.
The 78 cards chronicle the whimsical adventures that take place among famous NYC landmarks (like the Statue of Liberty and the Empire State Building) and local hangouts.
Through market research, intentional design and clear strategy, the deck reach $23k during launch. I followed it up with an ethereal city-inspired oracle deck.
Both decks are carried at notable retailers in NYC, Europe and Asia.