NYC in-house design background paired with founder experience.
I’ve designed for and managed Tier-1 accounts in NYC, as well as scaled my own hand illustrated DTC product past $100k in revenue. I understand the importance of design for business.
Illustration & Brand Strategy:
Vizcaya Museum & Gardens Study
A visual exploration that honors this landmark’s Mediterranean heritage while embracing the irreverent, tropical maximalism of modern Miami.
Mass-Market Surface Design:
New York City In-House Experience
Designed and managed the development of home decor product collections for Tier-1 retail accounts as a player-coach in Manhattan.
Hand-Illustrated D2C Product Line: Scaling from zero to $100k.
Midnight City Tarot tells the story of moving to NYC with just a carry-on a dream.
The 78 cards chronicle all of the whimsical adventures that that take place among famous landmarks (like the Statue of Liberty and the Empire State Building) as well as local hangouts.
Through market research, intentional design and clear strategy, I successfully launched the deck and built a line of D2C products, including a follow-up oracle deck.
Both decks are carried at notable retailers in Brooklyn, France, Asia and beyond.
Brand Strategy & Experiential Design: Back to the Basics Pop-Up Event Series
I produced a series of 12 in-person wellness events in the Finger Lakes that featured: curated vendors, organic food, live music and educational programming.
I illustrated the logo, designed the branding, and brought the project to life through organic, earned and paid social media, plus print advertising.
Visual Identity & Illustration: Branding a San Francisco-Based Jewelry Company
Custom illustration and logo design for a San-Francisco based jewelry designer.
Brand Refresh & Identity Systems: Breathing new life into an established wellness practice
I directed a comprehensive brand refresh for an established professional wellness brand, using immersive mood boards to align the visual strategy with business goals.
I delivered a full identity system and style guide to provide long-term integrity for the brand's presence.